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84% of consumers say a brand’s video has convinced them to buy a product or service.
What are you waiting for?
Explainer videos are short live-action or animated videos that tell almost any brand story. These videos are a great marketing tool that you can use to explain or promote your company’s products or services. Explainer videos are on your website’s home page, product page, landing page, YouTube channel, Instagram page, and other similar platforms.
A corporate/ business video is a promotional video that you can use for your business. There are many purposes for a corporate video, such as
⁃ Training, instructional, and safety videos
⁃ Presentations for investors
⁃ Demonstrations of the new products and services
⁃ Introducing the company to potential clients and customers.
A product video is a video that shows the benefits of your product and its features. A good product video supports your brand’s awareness and helps comprehend why there is a need for your product or service. Moreover, a product video can generate more leads which means potential customers can see your videos on the web and decide to purchase.
With 93% of brands finding customers on social media, it is clear that social media is the number one place for marketing your brand. Knowing video ads are the primary marketing tool, with 84% of customers telling after watching a brand’s video that they decided to buy a product or service. It is apparent how important is social media video ads and their content for your business. The focus of social media video content is to increase the traffic on your website and generate leads on your website. The good news is that 80% of marketers report positive video return of investment (ROI), and 95% say they plan to maintain or increase their spending on video.
TV remains the most effective advertising method in Europe. TV ads have a very high audience reach. 70.1% of Europe’s population watches TV daily, making of daily viewing time of 3hrs 39mins. TV also has shown some resilience. The average time spent on TV in some countries is increasing. In Austria, the average time spent on TV increased from 2h33 a day in 2009 to 3h16 in 2019. TV advertising also is the most trusted and impactful advertising, and it is likely to remain as such. 42% of participants in a UK study stated that Television is where they trust the advertising. TV and cinema spot ads usually follow a similar format.
Branded content is a new video marketing technique sponsored by a brand and focuses on sharing the brand’s values instead of directly advertising the brand. These videos aim to provide a positive association and show that a brand cares and speaks about social issues. This emotionally appealing content allows customers to have a connection with the brand. Branded content is often co-created with collaboration with film directors and professional storytellers. You can use the branded content to connect with your audience, get the public’s attention, and present your company’s values.
Regardless of the type of event you have, it is always beneficial to record it for its highlights. We produce Event videos for corporate and private events. The event videography usually includes capturing crucial moments of a conducted event.
An impactful trade video that increases your brand’s presence at a modern trade fair booth can be necessary. You will be able to get a massive amount of visitors to stop at your stand and learn about your product or services in a short amount of time.
Recruiting videos are essential for employers’ branding to attract potential employees. A successful recruiting video should show your company’s key features. Your company as an employer is unique, and your recruiting video should show that brilliantly.
With drone videography, you can show your property, business location, film, and events such as weddings or company events in a stunning image sequence. Flight sequence can bring dynamism to your website, or it can be part of a video that explains your product or service.
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MotionViral is a leading media design service provider based in Germany and serves business owners and individuals by providing web design, videography, animation, design, photography, and digital marketing services. Motion Viral brings more than a decade of experience to businesses throughout Europe and internationally.
